PROF. WOLFGANG KNOLL - HANS-PETER BLAHOWSKY
Monday: 11.7.2022
15:00 - 18:00, Module 1: Career Development Paths for Scientist
We will outline and discuss typical scientific career paths and outline current challenges on the rapidly changing job market.
Q&A Session
Tuesday: 12.7.2022
9:00 - 12:00, Module 2: Research Management
14:00 – 17:00, Module 3: Lab-2-Market: Principles
Content:
The translation of scientific results into economic or societal impact can have many different pathways.
In this module we explore the stepping stones of typical commercialization journeys:
The topics covered are:
* Entrepreneurship – how does it complement scientific work
* TLR Assessments
* IPR Strategy
* Mapping scientific solutions/results to anticipated market/customer needs
* Business Model Design and Validation
* Customer Stakeholder Profiling
* Value Chain Assessment
* Minimum Viable Product/ Professional Service Design
* Go to Market Strategy
* Business Plan Formulation
* Up Scaling - Crossing the Chasm
All modules will have a presentation and an interactive Q&A part in order to work out a solid understanding of the underlying principles.
Reference to further deepening the subjects will be given.
Wednesday 13.7.2022
9:00-12:00, Module 4: Lab-2-Market: Workshop (maximal participants: 20)
Hands on Workshop to develop first steps of a typical commercialization path.
* Within the setting of individual projects of participants ( either a an individual or in a small group ) we will apply and discuss the Mapping scientific solutions/results to anticipated market needs and
* the key elements of a business model
* After completion of the guided workshop each project should have a first stepping stone for a potential commercialization path.
* We will share and discuss our findings in order to maximize our learning opportunity